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The Three Legged Stool Approach: Perfecting the Way You Communicate

Posted by Jeff Hornstein on Nov 21, 2017 3:34:20 PM
 
According to a University of Arizona study, the average person speaks about 16,000 words during the course of one day. Think about it, 16,000 words! How many of those words are spoken at work every day? Literally thousands. With all those spoken words, can you imagine the incredible impact your speaking can have on others' opinions of you?
 
Remember, you can't outsource your mouth!
 
Professionals like you engage in public speaking every single day. Even when you're not on a stage with a microphone, you unconsciously rely on your public speaking skills to help you: motivate a team, build support, persuade senior leaders to say yes! 
 
Perfecting the way you speak can make you better at all of these and more.  What could that mean for you?  More opportunities, higher earnings, better promotions, and more attractive job offers. Your reputation rides on your "stage presence," which could include the little stage around the water cooler.
 
But the truth is, there is much more to presentation skills than vocabulary building and articulate speech. If you only rely on your “expertise”, you are taking a major risk! Without conveying the intended tone and backing that up with strong body language, look out.
 
It would be like sitting on a three legged stool only knowing for sure that one leg is strong and hoping the other two are. Do you want to risk falling off the weak stool? And if you don’t have credibility with your audience, forget it – you’re done.
In fact, when any of the elements of your “three legged stool” - the communication components- are not congruent, you put your credibility at risk.
 
The audience will most often judge your credibility in the following order and with the corresponding weight:
·        55% - body language & attire – (what they see)
·        38% - tone, inflection, etc. – (how you sound)
·        7% - your content – (what you say)  
 
Folks, that’s not good!  You want your audience to focus 100% on your message/content, nothing else.    
 
The good news is, you can learn how to demonstrate congruency of the “three legged stool”.  The Speakers Choice will coach you: the payoff is tremendous. Once you've polished these skills, people will see you as more credible, more knowledgeable, and more confident.  
 
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Communication is consistently ranked the #1 business skill for career advancement.  One distinction between written and spoken communication is profound: Spoken communication is a one-time shot.  You can prepare to speak, but you can't proofread what you’ve said after the fact.

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